Media these days can be characterized in numerous forms, from the old fashioned newspaper ads to the contemporary television commercials. But with the development of the internet political campaigns have created a media frenzy. Not only do candidates have their own personal campaign websites, but blogs (ironically), videos, and forums on the internet have communicated other opinions.
The candidates for Minnesota's third congressional district, Erik Paulsen (R) and Jim Meffert (D), have both established their own campaign websites. Information on the websites includes the general political platforms of the candidates comprising ways in which they can better Congress. Links to articles and videos supporting the candidate are also scattered about on both websites. Naturally, political campaign websites are squeaky clean, using layman's terms and highlighting every possible virtuous aspect of a candidate. Websites are an easy, affordable way for candidates to convey their political message while increasing name recognition.
However, Paulsen and Meffert are not so equal when it comes to television ads. Because of Meffert's low budget, he has not been able to afford television ads, while Paulsen has invested roughly one million dollars in television ads, as stated by an article in the Minneapolis newspaper, the Star Tribune. In addition, a Twin Cities' local news station ran a news reel about this topic stating that because Meffert is new to the political realm he has yet to compete in the "TV ad wars". While Paulsen is shelling out thousands after thousands of dollars, Meffert is remaining economical and abstaining from the demise of a negative campaign.
Without the means to run a television ad campaign, Meffert has lesser of a chance to increase his name recognition. On the other hand, perhaps Meffert's lack of television campaign ads is not such a weakness, but rather a mindful tactic.
Meffert's lack of money to spend on negative campaign ads may prove to be a beneficial thing. Many candidates who spend a lot of money on television ads/negative campaign ads end up hurting themselves. Voters want a candidate who will fight for the right changes and who have their priorities straight. It is true that Meffert will be at a disadvantage with name recognition, but it will be interesting to see how he fights against the obstacles.
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